Although SAP are no strangers to the IT big league, last night also saw them play a major role in the Champions League with the clash of Bundesliga team TSG 1899 Hoffenheim and Premiership club Manchester City, both of whom run SAP technology to optimise their performance – on and off the field.
SAP’s role started even before kicking off as Hoffenheim relies on SAP to manage ticket sales, and the staff at the food and beverage stands in the stadium use SAP Customer Checkout to process the payments.
Hoffenheim’s use of SAP Analytics in their game preparation paid huge dividends as they scored just 36 seconds into the game. But with Manchester City also using SAP technologies to manage on the field performance they equalised a mere 7 minutes later, demonstrating how SAP Technologies can deliver their benefits both at home or at away fixtures.
But just as the full- time whistle blew Manchester City hit the net once again leaving the final score Hoffenheim 1 – Manchester City 2, but they clear winner on the evening was SAP Technologies.
In the highly competitive world of football the emergence and rapid adoption of advanced data analytics, virtual reality, machine learning, bio-metric sensors and artificial intelligence are giving teams, coaches and athletes the data that can make the difference.